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GroupM’s Gotlieb Challenges Web Buying Schemes For Television

The CEO of the massive media buying GroupM operation said Thursday he would prefer the industry find a more efficient way to buy and sell TV time rather than support Google’s entry. While Irwin Gotlieb acknowledged that the Internet giant could help speed transactions, he said it’s puzzling why the industry would allow an outsider to gain a beachhead.

“I personally think it would be a sad reflection on the competence of our business,” he noted, speaking at the Television Bureau of Advertising’s annual marketing conference. It would serve as an indication that programmers and buyers can’t solve their own problems.

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