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Apple lowers the price of the iPhone: is the the price elasticity well utilized?

Apple sold his 1 millionth iPhone. Steve Jobs is happy announcing: “One million iPhone’s in 74 days, we needed 2 years to accomplish the same with the iPod”. Selling 10 million iPhone’s by the end of 2008 is the objective. Apple is looking for new customers with the help of a spectacular price cut. The … Continue reading

Apple Lowers Price Of 8GB IPhone To $399 For Holiday Season

Wednesday, Apple Inc. reported that it lowered the price of its iPhone model with 8GB of storage to $399 from the earlier price of $599. The company noted that the move is part of making iPhone affordable for more customers in the holiday season. Apple expects to sell its one-millionth iPhone before the end of … Continue reading