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Retail, Uncategorized

Delhaize lowers the price of 500 national brand products

Delhaize lowers the price of more than 500 national brand products. In this manner the retailer wants to strengthen its price positioning. The price decrease will be carried out in the supermarkets of Delhaize, AD Delhaize, City Delhaize, Proxy Delhaize and Shop’n Go of the Delhaize group in Belgium. These prices are defined with the help of a weekly comparison of more than 300.000 products in more than 140 competing shops. Based on this comparison the best competitive price is determined.
Delhaize verlaagt vanaf vandaag de prijs van ruim vijfhonderd producten van nationale merken. Op die manier wil de detailhandelsgroep haar prijspositionering versterken.De prijsverlaging wordt doorgevoerd in de supermarkten Delhaize, AD Delhaize, City Delhaize, Proxy Delhaize en Shop ‘n Go van de groep in België. De prijzen van producten van nationale merken worden bepaald op basis van een wekelijkse prijsvergelijking van meer dan 300.000 producten uit meer dan 140 concurrerende winkels. Op basis van de vergelijking wordt steeds “een competitieve prijs” bepaald.
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