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Nespresso upto 15 times more expensive than regular coffee.

A cup of Nespresso coffee at home costs 31 cents. There exist still more expensive coffee capsules. A cup of Nespresso can be fifteen times more expensive than a cup of filter coffee. The high price is no obstacle to the commercial success of Nespresso, with an annual sales growth of 35%. Nespresso has developed … Continue reading

Sandd can compete with the pricing battle.

Post Company ‘Sandd’ can join the price war that VSP Network and TNT Post have deployed. According to the new ceo of Sandd, Gert-Jan Morsink published in an article in ‘Document Manager’ the shareholders of the company Sandd having the opportunity to come along in the price battle. According to Morsink price will eventually affect … Continue reading

Pay-what-you-want-hotel

The new Ibis Singapore on Bencoolen hotel just last week launched a promotion that lets guests choose the rate they want to pay. Rooms at the 538-room economy hotel, which opens this week in the heart of Singapore, are typically priced starting at SGD138 per room including free wifi. Through March 15, however, the pay-what-you-want … Continue reading

Performance based advertising successful

Performance based advertising successful IAB Netherlands recently reported a slight decline in the expenditures for online advertising. This decline isn’t linked to the performances of performance based marketing, so say five providers. Daisycon, M4N, Testnet, Scoot Media and the Online Marketing Group (OMG), in their own wordt the five biggest providers of performance based marketing … Continue reading

Delhaize bans 50 expensive products from it shelves

Delhaize wants to profile itself already for a while as a cheap supermarket chain. They have banned almost fifty branded products of the manufacturer Unilever. That happened after the annual price negotiations between the two parties had been deadended, according to the journal ‘Laatste Nieuws’. Unacceptable price increases has been the main issue, this has … Continue reading

Pay-As-You-Go Airline Charges by the Minute

Taking a cue from the cellphone industry, an upstart South African airline is selling flights by the minute and allowing customers to buy tickets and book flights via text message. Airtime Airlines takes to the sky later this month, offering three flights a day from its base in Durban to Johannesburg, Cape Town and Port … Continue reading

Credit crisis: consumers compare prices more often

Source: Tijdschrift voor Marketing – jan 2009 The consumer checks for the lowest price on price comparison sites more than before, in these times of credit crisis. The comparison site Prijsvergelijk.nl counted 25% more visitors in these months of credit crisis, as said by Prijsvergelijk.nl itself. But it’s not the only site that detects a … Continue reading

London’s top restaurant tests: "Pay what you want"

Great-Britain has been heavily struck by the economical crisis. Special circumstances require special measures and that’s why a London restaurant came up with a unique way to alleviate the recession suffering of his customers. They can pay whatever they want for their meal. Everything between half a pound and 50 pound (55 euro) is fine. … Continue reading

Crisis in the luxury hotels: price conscious customers

According to Lisa Grossberg, who is the general manager of the five* Buckingham Hotel in New York, many companies started to renegotiate prices in function of the crisis in the last quarter of last year, including individual clients who became more price sensitive. Her story is confirmed by figures from Smith Travel Research, a market … Continue reading