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Football clubs should witdraw price increase…

ARNHEM – Vitesse is withdrawing the previously announced price increase of the season back for the year 2009/2010. That announces the Arnhemse football team on its site. Also indexation of prices – bringing increased costs – in accordance with the club will not be implemented. Vitesse got previously a storm of criticism when it emerged … Continue reading

Pricing strategies: Are you set up for success?

Pricing is risky. What price is too high? What price is too low? Pricing is one of the most important marketing decisions you will make. Your business model revolves around price, so finding the right price is essential. Regardless of the type of product you sell—commodity or proprietary—pricing always needs to accomplish a business objective … Continue reading

BCC: Pricing for success – an interview with Pol Vanaerde, President of ePP

Quoting a well-known study ‘The Price Advantage’, a 1% enhancement in the pricing management translates into an 11% profit growth. Hence, the potential for improvements is immense. Pol Vanaerde, President of European Pricing Platform, talks about the concept and main goals of ePP and how to improve the pricing policy. What was the idea behind … Continue reading

Variable Pricing

Variable pricing has now been implemented at the iTunes music store. In April 2009 , based on what the music labels charge Apple, songs on iTunes will be available at one of three price points-69 cents, 99 cents and $1.29-with many more songs priced at 69 cents than $1.29. Interesting as Amazon’s uncomfortably similar top … Continue reading

Ask customers to pay whatever they want and earn money

In October 2007 the British band Radiohead launched their latest album – In Rainbows – on the Internet. The band allowed fans to download the album freely and offer, in retribution, any amount of money they would like. If consumers were purely self-interested agents seeking to maximize the value and minimize the costs of their … Continue reading