archives

Archive for

Internet service providers want to get rid of Flat Fees

Many ISP’s in the U.S. complain about the fact that their flat-fee subscriptions no longer cover costs as a result of the intensive use by subscribers. The non-illegal downloading is being held responsible, so including video sites like YouTube and the various providers of catch-up TV (Broadcast Missed, iPlayer, etc.). The new bill, the Broadband … Continue reading

Variable ITunes pricing policy increases the margins (for now)

Since April 2009 Apple applies different prices for songs in the ITunes music stores. According to many music lovers it concerns a disguised price increase and they are somewhat right about that.. However the music labels benefit financially from this new policy. The ITunes know three types of price tags now, for older music from … Continue reading

Guaranteed lowest possible price at Shell stations in Zeeland and Noord-Brabant

In June ‘Zeeuwen’ and ‘Brabanders’ can refuel guaranteed for the lowest price. Detouring for kilometres for a fraction of cheaper fuel is not necessary anymore, thanks to an action by Shell in Noord-Brabant en Zeeland where consumers can recover the difference in price if they can refuel cheaper with the competitor. The action runs, after … Continue reading

Bulmers pays price for being marketed as a premium brand

PRICE DEFLATION is taking its toll on some brands that, not so long ago, charged premium prices with little consumer resistance, writes SIOBHÁN O’CONNELL from the Irish times. Now the game has changed, with consumers demanding better value. According to the Central Statistics Office (CSO), the consumer price index plunged by 4.7 per cent in … Continue reading

Is the great eMusic pricing experiment over?

EMusic pioneered the music-by-subscription model nine years ago, and it’s been refining it ever since. The latest iteration debuted Monday, when the service announced that it had finally struck a licensing deal with a major record company, Sony Music. Specifically, Sony will be mixing some of its back catalog (releases at least two years old) … Continue reading

Price crushers lose despite crises

Thursday 07 May 2009 Hard discounters such as Aldi and Lidl lose market share despite the economic crises. The decline is, with more than 1,2 percent, very pronounced. Delhaize on the other hand, is doing it better than expected, but the real winner is Colruyt. Against all expectations, it seems that the hard discounters in … Continue reading

Don’t sell at any price !

Don’t sell at any price: Panic is a bad advisor. The need to get the order book full can tempt some salesmen to use smaller margins. Five tips to prevent: 1. Dare to say ‘no’. By exhorting salesmen to keep on selling, you encourage them indirectly to monitor the solvability of the (potential) customer less … Continue reading

Belgacom eist 20% extra leverancierskorting

De boodschap van Belgacom is duidelijk: prijzen verlagen of geen zaken meer. BRUSSEL – Belgacom zet met zijn forse kortingeis zijn leveranciers het mes op de keel. De crisis zet bedrijven er steeds meer toe aan het hard te spelen en zelfs contractbreuk te plegen. Volgens Erik Kuik, het nieuwe hoofd aankoop bij Belgacom, past … Continue reading

Burger King Plans Value Ad Push In June

May 28, 2009: 02:05 PM ET NEW YORK -(Dow Jones)- Burger King Holdings Corp. (BKC) is turning up the heat in the burger wars. The “Home of the Whopper” plans to focus more of its advertising message on value items starting in June, several months earlier than expected as the chain tries to recover from … Continue reading

Pricing strategies can have unintended consequences

BY GLEN J. KATLEIN June 01, 2009 Is pricing strategy an art or science? It is some of both. The business owner / CEO know the art of appealing to the company’s customers. The CFO must ensure the science of pricing provides the critical foundation to execute the strategy profitably. A strategy of ‘simple pricing’ … Continue reading