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Price increase at Brewery Haacht

Brewery Haacht (Co.Br.Ha), manufacturer of the ‘Primus’ beer has decided to raise its prices. The company points out that the beer prices has been kept unchanged for thirteen months and argues that the two largest brewers in Belgium already increased their prices eight months ago. Haacht said it was inappropriate in times of crisis to … Continue reading

Why 2010 Is the Year to Rethink Discounts, Pricing Strategy

<span style="color:#666666; Steps You Can Take to Slowly Return to Higher Profitability! General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are easy levers to pull … Continue reading