Pricing is one of the key success factors to increase profitability. Therefore it is crucial for managers to know, which elements of the pricing process have the highest impact on the overall success of the company. Knowing the key success factors in pricing enables every company to improve their pricing process in a well-directed and systematic way.
The European Pricing Platform conducts this year a European study among European managers on the key success factors in pricing. It is aimed at discovering in which phase of pricing development European organizations are. As well as discovering which factors are being experienced as successful.
This survey is the result of a cooperation between the ePP and prof. Oliver Roll of the ‘University of Applied Sciences Osnabrück – Germany’.
The value of this study increases with the number of the participants. Everyone can participate for free on www.pricing-survey.eu ! Results will follow as soon as the survey is closed.