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Raise your Prices!

By now, we’re all aware of the slash-your-prices scenario many companies take as a given these days: Your customers demand more and have online access to product comparisons from multiple sellers; you face global competition from rivals that have labor-cost advantages; and the financial crisis has accelerated the commoditization of more and more markets. The … Continue reading

Romtelecom changes Pricing Strategy

The Romanian incumbent telco Romtelecom has introduced differential pricing for fixed line internet services in order compete more effectively with its main rivals UPC and RCS/RDS. According to ZF, the company has abandoned its policy of charging everyone the same, regardless of local context. As a result, some clients will pay €3.50 a month for … Continue reading