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High Tech, Telecom, Uncategorized

Romtelecom changes Pricing Strategy

The Romanian incumbent telco Romtelecom has introduced differential pricing for fixed line internet services in order compete more effectively with its main rivals UPC and RCS/RDS.

According to ZF, the company has abandoned its policy of charging everyone the same, regardless of local context. As a result, some clients will pay €3.50 a month for 2 Mbps internet access, while others will be charged between €4.20 and €4.90. At the same time, the number of internet packages has been reduced from seven to three in order to bring it into line with the 2-4 offered by UPC and RCS/RDS.

Romtelecom has seen a surge in internet subscriber numbers in the last three years – up from 170,000 in 2007 to today’s 800,000, with 300,000 signing up in 2008 alone.

Many of the latter are on two-year contracts than come up for renewal this year, and Romtelecom, according to Ovidiu Ghiman, its executive director of strategy and business development, is keen to retain them.

Source: Broadband TV News
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