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European Pricing Platform partners with Vistaar

The European Pricing Platform – the first not-for-profit knowledge sharing platform for pricing decision makers in Europe – announces partnership with Vistaar Technologies – an innovator of B2B price and revenue management solutions – as a Pricing Technology Expert. Vistaar will sponsor and co-host upcoming ePP events with the purpose of helping participants achieve corporate profit objectives by sharing best … Continue reading

The Price is Complicated

Pricing is not about one number. By determining your worth and building value perception around that, your pricing strategy can strengthen brand perception and differentiation. Setting the right price points is no easy task. In today’s post-recessionary economy, product pricing is particularly tricky because consumers’ perception of value is confounding and seems to shift constantly. … Continue reading