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Pricing pressures is one of the main concerns for EU companies!

In today’s global economy, organizations are facing unprecedented pricing pressures as they deal with volatility in the commodities markets, currency fluctuations and unyielding international competition. To help mitigate the challenges, a number of world-class companies are turning to pricing software recommended by organizations from McKinsey, to Gartner and KPMG. In fact, both McKinsey and Gartner … Continue reading

Pricing of the Apple iPhone 4S

Apple iPhone 4S pricing designed to widen its appeal Apple concentrates on price rather than innovation to widen customer base; Samsung and HTC premium phones likely gain advantage, but lower prices put pressure on Nokia and RIM, say analysts Apple’s strategy with the newly unveiled iPhone 4S is all about selling more phones. Rather than … Continue reading