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EPP is proud to announce The Pricing Thesis Award 2011 – 2012

European Best Pricing Master Thesis Award
Weak pricing cuts profits by 25 percent, global study
reveals that not everyone gets what they deserve
                                          November 2011
The European Pricing Platform (EPP) reaches in the
academic year 2011-2012 a new ‘European Best Pricing Master Thesis Award’ out
to the writer of the best thesis that addresses pricing as the main theme. An
experienced jury of pricing experts decides eventually who the winner will be
and shall be announced on an ePP event in Autumn 2012.
In Europe experienced pricing professionals are still scarce. Only few organisations have
pricing managers today. A global pricing
survey with more than 3.900 respondents by global strategy and marketing
consultancy Simon-Kucher & Partners  reveals
that 65 percent of companies are not able to charge the prices they deserve for
the value their products and services deliver. Rather than focusing on profit,
46 percent of the companies fight price wars to gain volume and market share.
And when companies finally bring themselves to raises prices, they only get
half of what planned. As the need for more talent will seriously increase,
students who focus on the pricing subject might be one step ahead of others at
the moment they enter the career market. 
The importance of pricing
knowledge development at student level – and herewith stimulate a new
generation of professionals starting their careers with fundamental and applied
knowledge in the pricing area – is
the driver behind the European Best
Pricing Master Thesis Award
winning student will receive an astonishing cash reward, an ePP Pricing
Training of choice, and a bundle of pricing books. Any student graduated from a
European University or Business School at Master level may enter the
The Pricing Thesis Award 2011 – 2012 is made possible by
our sponsors. Interested to become a sponsor of this award or to join the jury,
please contact
Are you currently writing a pricing thesis or do you know somebody? Do
not hesitate to contact me directly or complete the application form:
European Pricing Platform (ePP) is the first – independent – European platform
focused to support
pricing decision makers in a wide variety of industries and



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