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The EPP is proud to present the first Nordic Chapter Workshop

Value based pricing in your company – 7th of May, Lund University Sweden With an interactive format combining real-life case studies and informal debates this first open workshop is created to give you the inside knowledge and industry insights you need in order to benchmark your pricing strategies, maintain critical competitive advantage and ensure maximum … Continue reading

Essential skills for maximizing your business strategy

Getting added value from conjoint analysis The added value of conjoint analysis lies in the fact that values that aren’t measured can also be predicted. This is generally achieved by linking the values that one wants to measure in a linear fashion. Even though this normal adaptation of conjoint analysis has its advantages, conjoint remains … Continue reading

Are you being creative in improving your profits?

The Practical Power of Pricing in Promoting Profit Personal and concrete reflections by ANDERS REHNBERG February 15, 2012 The State of Creativity “A one per cent Price increase means a 12% Profit improvement” Price as a lever for increased profits has been well understood by many top-level executives in the industry for a long time … Continue reading

10 Historical Pricing Milestones

2nd Annual Pricing & Profit Optimization Forum on Life Sciences: Save the date!

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