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Chemicals, Uncategorized

European Pricing Platform Hosted its 1st Pricing and Profit Optimization forum for the Chemical Industry.

The European Pricing Platform (EPP) together with PROS as the premium
sponsor held their 1st Pricing and Profit Optimization Forum on
chemicals for chemical market leading Pricing Practitioners. This forum, which
was held at Stockholm, brought pricing practitioners, industrial leaders and
innovators together to discuss the latest developments in the pricing and
profit optimization area.

During this forum, top-organizations as Bayer
Cropscience, BASF, Preem AB, OMV, Dupont, Dow Corning, etcetera shared
exceptionally their pricing know-how and best practices. In addition to learn
from each other, there were plenty of networking opportunities, breakout
sessions and discussions.

This two day event was a great opportunity for the development
of Pricing and Profit Optimization know-how and will be organized again next
year due to the great success.
“Thank you very much for inviting me to this forum! I
got some interesting ideas about pricing and the confirmation that we are going
in the correct direction.” said Weiran Lu, ECO Pricing Manager for BASF.

“Thanks a lot for a very interesting conference this
week in Stockholm, with inspiring presentations and valuable learnings.” said
Andreas Nilsson, Product Manager for Perstorp AB.

“It was a very inspiring forum, which clearly exceeded
my expectations”. said Ingo Hennecke, Pricing and Rebates Manager for Bayer
CropScience Aktiengesellschaft.

To find out more on future forums, please contact Leen
Dhaens at For more information on the European Pricing
Platform, visit


About EPP 

European Pricing Platform is a
‘Not-for-Profit’ knowledge sharing place focused to support business
management, pricing and profit optimization professionals and CxO-level
executives in Europe over a variety of industries and sectors. Our target is to
update the pricing and Profit Optimization know-how of the business manager.
Our mission is to be the on- and offline pricing media for international
decision makers in a wide range of industries. The interactive sharing,
collecting and development of pricing and profit optimization knowledge are the
key elements of our platform. To learn more visit:  

About PROS 

PROS Holdings, IncPRO -0.11% is
a leading provider of prescriptive pricing and revenue management software for
companies in the manufacturing, distribution, services and travel industries.
PROS gives customers far greater confidence and agility in their pricing
strategies by providing data-driven insights into transaction profitability,
forecasting demand, recommending optimal prices for each product and deal, and
streamlining pricing processes with enhanced controls and compliance. With more
than $465 billion in revenues under management, PROS has implemented more than
500 solutions in more than 50 countries. The PROS team comprises more than 500
professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn
more, visit



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