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"Back to school" gap of 40% between most expensive and cheapest stores.

The war for
the scholars has broken down in the shops. Schoolbags and pencases are swiftly
being sold, as reported by Comeos: licensed products are still doing will, but
own brands’ popularity is strongly increasing. Test-Aankoop advises the
consumer to compare, because the price differences between the chain stores
mount up to 40% and even 243% for the cheap entry-level items.
Consumer organization
Test-Aankoop has composed a list of 41 branded products and compared the prices
from that basket among different Belgian chains. The chain store Trafic,
particularly actif in Wallonia, was cheapest. Followed by Multi Bazar and
Colruyt. The price difference among Trafic and the most expensive chains, Fun
and Club mounted to almost 40%.   
The consumer organization
also composed a list of 43 products of which they noted down the cheapest
alternative, regardless of the brand. Action was in this segment the absolute
leader, followed by Trafic (67% more expensive than Action) and Cora (115% more
Although licensed
products keep doing really well, chain stores who produce and sell their own
collection have determined that parents are attaching more and more attention
to the best price-quality ratio. In that way distribution brands’ popularity
increases, even if they don’t have the drawing of a popular action figure.
This translated
summary was adapted from the following article:



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