Archive for

Are you part of the New Generation of Pricing Leaders?

– Bringing your pricing performance to a higher level –  The European Pricing Platform unveiled their cutting-edge pricing accreditation program for the new generation of pricing leaders and specialists this week in Brussels. The Certified Pricing Manager (CPM®) Program offers experienced pricing practitioners the unique opportunity to learn how to achieve full value capturing and … Continue reading

How mature is your pricing organization ?

Many European based organizations have only just begun to realize how significant the effect of pricing on shareholder value creation really is. Until now, the focus was mainly on innovation, sales and marketing – and justly so. But in today’s economic environment, value capturing (effective pricing) is increasingly being discussed at the boardroom table as … Continue reading

Meet the crunch bunch – The effectiveness of data

MEET THE CRUNCH BUNCH September 2012 Data can unlock your company’s potential – but only if you know how to use it. Here are the people who do By Stephen Pritchard Despite being intangible, and often invisible, business data is increasingly referred to as ‘the new oil’. One of the first companies to appreciate its … Continue reading