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13 Predictions on pricing in Europe from Pol Vanaerde

Wondering what will happen on the European pricing front over the next 12 months ? Pol Vanaerde, President of EPP shares some of his predictions with us.   1. Dynamic pricing will be more actively used  Online retailers, theaters, operas,  leisure parks, cinemas but also in industrial markets, dynamic pricing, based on improved insights in segmentation, … Continue reading

Price Image (Guest Post: Florian Bauer, Vocatus AG)

People say of the market researcher’s profession that it’s terribly dry: ruled by analyses and statistics, fighting it out between levels of significance and correlation analyses. At Vocatus, Florian Bauer and his colleagues see it in a totally different way. Please enjoy his interesting blog post below about how price image can influence buying behaviour.  … Continue reading