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News announcement from the European Pricing Platform

Brussels, London, January, 2013
capabilities AND maturity seen as key competitive advantage for High Tech in 2013!
  • Pricing Capabilities and maturity are
    essential to securing additional revenue and margins in a challenging market;

  • With market forecasts down organizations must
    become more react and proactively protect margins;
  • C level decision makers must tackle pricing as
    a strategic initiative to harvest full benefits.


2013 is set to be a difficult year for high tech companies,
IHS-isuppli recently adjusted their forecasts downwards by as much as 2.3%;
Semi-conductors market was identified as most affected. (IHS Downgrades 2012
Semiconductor Forecast to 2.3 Percent Decline: Five out of six major
application markets for semiconductors will shrink this year; December 6,
The global recession that followed the financial
crisis of 2009, and the weak recovery that is now underway, has brought home
the need for new business models, more sophisticated channel revenue management
and organizational shifts to maximize a successful response to market
Organizations are facing pressures on margins and
profitability and therefore in turn questions as to the validity of their pricing
strategies. 2013 will require them to look for better approaches, skills and
technologies:  In a recent global study
from Ernst & Young on risks and opportunities, pricing pressures have climbed
from fifteenth risk in 2011 to fourth position in 2012. (Five is considered
below the risk radar)

Cost cutting and national austerity programs seem to be compounding the slow
recovery process and despite the impact of poor pricing strategies and / or
execution being well understood, and felt throughout the organization, the
discipline remain dealt with mostly at an operational level.

If pricing and profit optimization are a concern for
you and if you are looking for better ways to add value to your organization
and directly impact profitability – register
EPP, a ‘not-for-profit’ knowledge exchange place
focused to support business management, pricing and profit optimization
professionals and CxO-level executives in Europe over a variety of industries and
Model N, leader in industry specific solutions for pricing and profitability
optimization trusted by ST Microelectronics, NXP Semiconductors, Nokia, Dell,
FCI, Micron, Avago Technology, Texas Instruments and many others are this year
holding their 2nd annual forum bringing together experts and
decision makers from all over Europe looking to share know-how and also find
tangible best practices to take back into their respective companies.
The 2nd Annual Pricing and Profit
Optimization Forum on High Tech:
– to the 6th of February 2013 at the Schloss Bensberg 5*, Cologne,
This forum will bring industrial leaders and
innovators together to discuss the latest issues and developments in the
pricing and profit optimization area. Strategic pricing decisions have never
been more important for many organizations. We want to bring participants insights
and possible answers to the pricing challenges facing many today. With an
interactive format combining real-life case studies, informal debates and
practical workshops, participants will gain the inside knowledge and industry
insights in order to benchmark their pricing and profit optimization
strategies, maintain critical competitive advantage and ensure maximum value.
“Pricing is a powerful and proven strategy for
improving top-line growth and profitability, yet few organizations know how to
do pricing well,” said European Pricing Platform president Pol Vanaerde.
“The economy is recovering but challenges remain in
terms of the speed in which this is happening as well as some of the new buying
and trading behaviors and expectations the crisis has brought with it.  As such pricing and selecting the right
strategies as well as ensuing accuracy, flexibility and loyalty across the
entire value chain remain the secrets  that unlock  profitability, market share and business
agility,” said Model N Europe General Manager Niels Skov. “Our Partnership with
EPP’s in holding this industry specific forum is testimony of both the level of
interest we are finding as well as the growth of the “pricing movement”; the
event will provide delegates with many success stories that uncover its
strategic value.”
The EPP and Model N pricing forum for High Tech
executives is the only of its kind: focusing on strategy, planning and
execution with speakers from Telefónica, Barco, FCI, Cypress Semiconductors,
Hewlett-Packard, and many more.
Unlock real bottom line value and exceptional growth
and profitability with your pricing and profit optimization strategy.
Practical information




Event name: The 2nd Annual European
Pricing and Profit Optimization Forum on High Tech
Venue : Schloss Bensberg 5*, Cologne, Germany

Date : 5 – 6 February, 2013 (4th of February complimentary
pre-event by Model N)
Rate : € 1.395,00 for full forum attendance, second person can register
for € 1.225,50. Bulk rates for groups are also available on demand.

Language : English
Further information or registration: Britt Dejager:  +32 (0) 51 320
372 //

Website for information :

Press pass : You are welcome to attend and find out more on
the  pricing challenges for the High Tech
industry in 2013, where top-organizations are exceptionally sharing their
business-cases in order to improve profitability.   In return to the free ticket we expect a
post event press release.
Become official blogger: European Pricing Platform offers the limited
number of 4 Event Blogger tickets for the event. Bloggers are selected based
on: blog content, readership, language and influence.


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