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Price increase for food continues

Those who expect an end to the increasing foodprices in the supermarket will be disappointed. Our suppliers are announcing price increases that are at least double so high as last year, says Marc Oursin, CEO of Carrefour Belgium. Wie hoopt dat er snel een einde komt aan de stijgende voedingsprijzen in de supermarkt zal bedrogen … Continue reading

Exposure to TV ads decreases consumers’ tendency to react to price changes

The study, involving an unnamed “Brand X,” broke consumers down into heavy, medium and light category purchasers, finding that heavy purchasers were most likely to have their price sensitivity reduced by exposure to TV ads. Those results are based on the Apollo Project, which combines media-exposure data collected from consumers using Arbitron’s Portable People Meters … Continue reading