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Microsoft once again reduces its prices for the Xbox360

Microsoft reduces the price of the Xbox 360 in Europe. It has been already the third time that MS has reduced the price of the Xbox 360 since the console has entered the market at the end of 2005. The console, Xbox 360 ‘Arcade’ will cost € 179 instead of € 199, the other two … Continue reading

The 1st European Pricing Study

The European Pricing Platform in collaboration with ABeam Consulting and the University of Applied Science in Worms, Germany has launched the 1st European Strategic Pricing Study to validate best practices and identify successful approaches to pricing improvements. European Strategic Pricing Study and Analysis. This document summarizes results from a study on Strategic Pricing in the … Continue reading

Peugeot and Citroën are considering own low budget brand

Peugeot and Citroën are devastated by the success of Dacia in West-Europe. Accordingly to the Frech newspaper ‘La Tribune’: this increases the plans to start a budget brand themselves. PSA wants with a new budget brand models which are overseas produced, such as the Chinese Dongfeng Citroën, to obtain to Europe. Also models which are … Continue reading