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Do you have a pricing strategy for your travel products? I believe that the pricing of your travel products is both an art and a science. This Spring, I read Smart Pricing by Jagmohan Raju and Z. John Zhang. It is an interesting book that covers multiple pricing strategies for businesses. The book got me … Continue reading
Pricing is one of the most powerful — yet underutilized — strategies available to businesses. A McKinsey & Company study of the Global 1200 found that if companies increased prices by just 1%, and demand remained constant, on average operating profits would increase by 11%. Using a 1% increase in price, some companies would see … Continue reading
One of the success factors of the Kindle ereader, is that many American bestellers are available in a digital version for less than 10 dollars. At first, Amazon determined the ebookprices themselves, using the wholesaler model. However, the pressure of the publishers made the retailer decide to switch to the agency model where the publisher … Continue reading
The European Pricing Blog 