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Why is Pricing Strategy the Sales Training Gap that Leaders Ignore?

In 2011, we surveyed and interviewed over 12,000 sales people about sales training. When we asked what area of the sales process reps wanted help with, 4 out of 5 answered “Pricing/Justifying Costs/ROI for our product/service”.  Sales people are uncomfortable having the pricing discussion. And leadership is letting them down by not developing their skills. … Continue reading

EPP is pleased to announce a new partnership with Simon-Kucher & Partners

The European Pricing Platform (EPP) is proud to announce that they have added Simon-Kucher & Partners, a global consulting firm specializing in pricing and marketing strategy, to their partners. Simon-Kucher & Partners’ experience builds on over 2000 projects conducted by their pricing experts in the last three years alone. Simon-Kucher will become a new Pricing … Continue reading