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How to Make Money off Free iPhone Games

Can developing free software for mobile phones be a business? It can if you’re Illusion Labs, a fledgling company in the Swedish port city of Malmö. Illusion Labs was started a year ago by Carl Loodberg and Andreas Alptun, who had worked together at another Swedish company called TAT, designing software for companies including Samsung … Continue reading

Better Than Free (by Kevin Kelly)

This is a must-read article for pricing managers ! Pol Vanaerde – president of the ePP. The internet is a copy machine. And when copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable.When copies are free, you need to sell things which can … Continue reading