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Winner Pricing Thesis Award 2009-2010 !

December 2010- The European Pricing Platform announces with great pleasure the new winner of the Best European Pricing Master Thesis Award 2009-2010. With his thesis “Barriers to Value Based Pricing Strategies within Irish Small to Medium Sized Enterprises: A Quantitative Survey Analysis”, Eoin Healy – Dublin City University Business School – convinced our jury that he … Continue reading

Need a Pricing Strategy ? Fire a customer

If you haven’t walked away from a piece of business in the past six months, then it is very likely that your company doesn’t have a pricing strategy. In other words, you are trying to be all things to all people, and that is not a strategy. In fact, it could have a detrimental impact … Continue reading

OFT urges brands to review "misleading" Price Ads

Retail and brand marketers are being urged to review their pricing strategies by the Office of Fair Trading (OFT) or face tough “enforcement action” following its report into misleading price advertising. The OFT says it recognises that advertising price is a “key part of active price competition which benefits both consumers and the economy” but … Continue reading

Top 5 Pricing Trends for the Holiday Season

With the holiday season upon us, many retailers are wondering what pricing strategies they should implement to price for profit and growth. This year, more than ever, the U.S. is a “have” and “have not” economy. On the negative side, consumer sentiment remains low and the unemployment rate continues to sit at 9.6%. However, there … Continue reading